Associates to watch
Practice Areas: Gordon is an Associate in the Commercial Intellectual Property team, specialising in licensing and franchising. Work sectors include retail, food and beverage, life sciences and sport. Gordon advises a number of well known domestic and international brands on their expansion into key markets such as India, Russia, the Middle East, CIS and the Far East. Gordon also advises clients on strategic commercial alliances and the use of multi-channel distribution models, including e-commerce and the use of social media.
Professional Memberships: International Franchise Association and IPSOC.
Career: Gordon trained at Field Fisher Waterhouse, qualifying in 2007. Gordon completed an in-house secondment in MTV’s Emerging Market team, gaining a valuable insight into cross border distribution of media rights.
Publications: Gordon contributes to the franchising sections of the European Lawyer Reference Book, and the UK section of Getting the Deal Through - Licensing. Gordon is a a regular participant and speaker at British Franchise Association events.